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Market Research Services
 
DESK RESEARCH
 
InfoPro Research monitors and collects data on a continuous basis in all business sectors in Lebanon. Its library and databases include most economic and business works and studies, legal references, and trade and professional directories. InfoPro offers desk research to complement its fieldwork-based studies. This includes market survey and analysis, sectoral analysis, economic data, and general business research.
 
QUANTITATIVE RESEARCH
 
InfoPro Research has developed strong quantitative research tools with the use of Computer Assisted Personal Interviews (CAPI) & Computer Assisted Telephone Interviews (CATI), as well as the extensive use of SPSS, a powerful statistical software specially designed for market research. InfoPro Research methodologies and sampling comply with ESOMAR standards.
   
PRE AND POST-ADVERTISING RESEARCH

InfoPro Research provides pre- and post-advertising research solutions. Through the use of CAPI-based interviews, both audio and visual samples can be easily presented to all respondents. Whether on a street intercept or a door-to-door basis, pre- and post-advertising research allows advertisers to test their advertising concepts and measure the effectiveness of their campaigns.

CUSTOMER SATISFACTION RESEARCH

InfoPro Research offers a wide range of customer satisfaction surveys to virtually any form of business. InfoPro Research helps companies to identify customers' needs and expectations to enhance their competitive edge and strategies.

MYSTERY SHOPPER RESEARCH

Whether a bank, supermarket, customer service center, call center, fast food franchise, or other type of business, InfoPro Research's team of trained mystery shoppers assume the role of consumers and observe the nature and quality of the services being offered. Mystery shopper research monitors staff performance and service standards, and provides detailed performance scores, ratings, and qualitative feedback to help organizations measure their actual performance.

PRODUCT TESTING

InfoPro Research provides companies and manufacturers with detailed consumer perceptions, usage habits, and potentials related to new or existing products and services. Product-testing guarantees higher success rates, increased customer satisfaction, and greater achievement of time, quality, and cost objectives.

OPINION POLLING

InfoPro Research has a proven record of predictive opinion polling based on a long experience in dealing with the Lebanese public, its various demographics, tendencies, and geography. It is able to conduct large scale missions in condensed periods on a wide range of topics including Parliamentary and municipal elections, citizen sentiment on political, social, and economic issues, as well as on a variety of consumer preferences.

 
QUALITATIVE RESEARCH
 
InfoPro Research provides in-depth consumer feedback using qualitative research techniques that comply with ESOMAR research standards. Expert moderators use visual and physical aides and
techniques to uncover underlying consumer motivation, beliefs, attitudes, and opinions on virtually any topic. Applications include product testing, concept testing, taste testing, and branding.
 
ESOMAR Membership Information